Make Goals That Move People: Applying Locke’s Goal-Setting Theory

High performance doesn’t happen by accident—it’s designed. Locke’s Goal-Setting Theory shows that well-defined and ambitious goals lift results by sharpening direction, increasing effort, and sustaining determination. Five practical principles make it work: Challenge, Clarity, Commitment, Feedback, and Complexity.  The Five Principles (in plain English) Clarity — Spell out exactly what success…

has been added to the cart. View Cart